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PRIME Center to host president and CEO of TrueCar Sept. 15

Detroit Mercy’s Center for Practice & Research in Management & Ethics (PRIME Center) will host Mike Darrow, president and CEO of TrueCar, on Thursday, Sept. 15 at 6:40 p.m.  

Darrow will present “Creating the Online Automotive Marketplace” in Life Sciences 113 on the McNichols Campus. The event is free and open to the public. .

The Center for Practice & Research in Management & Ethics at Detroit Mercy’s College of Business Administration enhances opportunities for Detroit Mercy business students to interact with leading business executives and thinkers, obtain real-world practical experience in management, and conduct meaningful research into managerial problems, including ethics. .